Main Program: 1 pm to 4 pm

This event shared new ideas and insights about using web video to achieve outreach goals at Stanford University. Our program moved quickly, and we mostly stayed right on schedule.

Part 1: Insight Into Web Video

• Creating Impact with Web Video
• Web Video as Growing Medium
• Six Types of Web Video
• 25 Ways Web Video Changes the Game

Part 2: Web Video for Stanford Outreach

• Stanford's YouTube Channel: Goals and Results
• Impact of Student Videos for TSF
• 47% Conversion: The Power of Personalized Video Appeals
• How Other Universities Use Web Video for Outreach
• Stanford Resources for Creating Web Video

Part 3: Distributing & Evaluating Web Video

• How to Measure Engagement Level of Web Videos
• Three Approaches to Evaluating Videos
• The Secrets to Making a Video Go Viral
• Top Distribution Channels for Web Video

Part 4: New Opportunities with Web Video

• 12 Innovations in Web Video
• Stream Video from Your Mobile Phone
• Next Steps for Stanford: A Panel Discussion

Workshop: 4:15 pm to 5:15 pm

The workshop gave people direct experience with new forms of web video. During this hour participants learned about compelling services from the experts at Involver and Qik.

Location: Arrillaga Alumni Center

This event took place at the Frances C. Arrillaga Alumni Center.